You’ve just wrapped up TOKEN2049, exchanged dozens of business cards, had deep conversations with fellow builders, and perhaps caught inspiration from keynotes. But without effective follow-up, much of that momentum can slip away. The period after the conference is your chance to convert introductions into collaborations, insights into action, and connections into long-term value. Here are strategies to follow up in a way that stands out, builds trust, and propels your Web3 work forward.
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Define Your Follow-Up Strategy
Before clicking “send” on a flood of emails, take a moment to map out what you want from follow-ups. Were you looking for investors, partners, developers, or simply exchanging ideas? Different connections deserve different follow-up styles.
Start by organizing your contacts into categories: hot leads (very interested), warm (positive vibes but no commitment), and casual (good for general networking). Use this segmentation to tailor your message content and urgency. For example, a hot lead may get a proposal or a meeting offer; a casual contact might get an article or shared insight that relates to their interest.
Being intentional about who gets what follow-up ensures you don’t waste either your time or theirs while maintaining a reputation for being thoughtful.
Timing Matters: When to Follow Up
Timing is one of the most cited keys in follow-up practice. According to guides on conference follow-ups, sending your first message within 24–48 hours of the event cements memory, shows enthusiasm, and improves response likelihood. Waiting too long reduces recall and allows other priorities to crowd in.
Don’t overdo it though. After your initial message, a second nudge may help if there was no response. But avoid coming off as spammy. A tactful reminder after three to five days, or sharing something of value, tends to work better than pressure.
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Structure & Content of Your Follow-Up Messages
To be effective, your follow-up communication should include several core elements:
- Reminder of context: Remind them where and when you met, and what topic or insight you shared. People’s memories fade quickly. When you refer to something memorable—a panel, an idea you discussed—it helps them place you. Guides stress clarity and context as essential.
- Value proposition or offer: What can you bring to the table? Share something useful—a resource, an article, feedback, a meeting proposal. If you promised something at the event (e.g. “I’ll send you that prototype link”), deliver on that promise. This builds credibility.
- Call to action: Make the next step easy and clear—suggest a specific meeting time, share your calendar, propose a virtual chat, etc. Don’t leave them guessing what to do next.
- Gratitude: Thank them for their time, insights, or any help they gave. Even a short sentence of genuine thanks can differentiate your message.
Emails should be concise. Busy people appreciate brevity. One or two paragraphs of context, one for value offer, and then the CTA.
Channels & Formats Beyond Emails
While email is the backbone of professional follow-ups, mixing channels can deepen connection:
- LinkedIn messages referencing the conference and your conversation. Be personal—not generic.
- Voice notes or short video clips for very warm leads—this adds personality and helps you stand out.
- Shared content or resources: If you learned something particularly useful from a panel, send slides or your own summary. Or share a blog post relevant to their interest.
- Social media shoutouts where appropriate: thanking a speaker and tagging those you discussed with can reinforce the connection.
Always choose the format based on how well you connected. With someone you only met briefly, a simple LinkedIn message is sufficient. With someone who expressed real interest, more personal touchpoints make sense.
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Monitoring, Following Through & Maintaining Relationships
Effective follow-up doesn’t end with one email or message. To get long-term value:
- Track your follow-ups using a simple CRM or even a spreadsheet: note contact name, date of follow-up, promised next steps, and outcomes.
- Set reminders to check in a few weeks later if you haven’t heard back and still see potential.
- Provide regular value: share relevant industry reports, invite them to subsequent Web3 events, or send updates on your project. This keeps the relationship alive.
- Be respectful of boundaries: if someone doesn’t reply after a couple of touchpoints, accept that they may be busy. Avoid bombardment.
- Reflect and refine your follow-up style. Note which subject lines, message lengths, or formats got the best responses. Over time, you’ll develop a personal template that works for your network.
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Sample Templates for Post-TOKEN2049 Follow-Ups
Here are a couple of customizable templates to help get started:
Template for warm lead
Subject: “Great connecting at TOKEN2049 – about [Topic]”
Body: “Hi [Name], it was fantastic discussing [topic] with you after the [panel/workshop] at TOKEN2049. I’ve been thinking about what you said about [specific point]. I’d love to continue our chat—are you open to a 30-minute call next week to explore how we might collaborate on [idea]? Thanks again for your insights. Best, [Your Name]”
Template for casual contact
Subject: “Thanks for the chat at TOKEN2049”
Body: “Hello [Name], I enjoyed our conversation at [venue/event] during TOKEN2049. Your perspective on [topic] stuck with me. Here is an article/image that related to what you shared: [link]. If you’re free sometime, maybe we could continue over coffee or virtually. Cheers, [Your Name]”
Conclusion
Following up effectively after TOKEN2049 is where the real ROI shows up. The people you met, conversations you had, and insights you gathered only become valuable if you nurture them. By acting quickly, being personal, offering value, and tracking your follow-ups, you turn fleeting moments into long-term relationships. If you want, I can pull together a personalized follow-up plan template you can use for your most promising contacts from TOKEN2049.
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